Naia

Thales

Naia

A digital application for Smart Rail Operation Management. NAIA is delivered as-a-service and has been designed to assist railway operators in enhancing their service to passengers.

Ground Transportation Cities Decision aid / support Big Data

Transverse SaaS Data analytics Digital Twin

Benefits

Understand the journey patterns to enhance the passenger experience is the most important performance indicator for mass transit system operators, and the starting point to optimize passenger experience involves understanding their journey.

NAIA is Thales’ Big Data Analytics tool for Passenger Journeys, transforming data into mobility insights.
- Boost passenger experience : Transportation Industry Trends
- Simplifying the Complexity of Passenger Journeys : NAIA assesses the performance of the urban rail network by processing the existing data from the network.

Our high technology solution delivers 3 KPIs: train occupancy, platform crowding and missed trains. These KPIs empower operators to analyse, plan and adapt the capacity of the lines and train services.

Increase stream of revenues

Increase fare collection revenue

Discover passengers' behaviour

Eliminate costly human investigations

Features

Prediction of Passenger Flow

A probabilistic model for passenger distribution in the network is applied to the near real time validations provided by the ticketing system. This model is also applied on the short term prediction of the entries in order to predict how many passenger will be on the platforms.

Passenger Flow control for Station/Site

NAIA empowers Station and Site Managers to easily identify the flow of passengers to manage the overcrowding.

Assess Passenger Journey information

NAIA empowers Train Operators to assess passenger journey information to make better decisions around train routes.

Monetize data

NAIA empowers Senior & Fare Policy Management to monetize data (e.g. by implementing dynamic pricing).

Adverstisement pricing adaptation

NAIA empowers Planners and Marketing team to charge premiums for advertisement on popular routes and tailored advertising based on passenger segmentation and ticketing types.

Tool for Security Officer

NAIA helps increase station safety/security by deploying staff in a smarter way, using predicted occupancy data to prevent incident and better respond according to crowding level.

Prediction of Passenger Flow

Passenger Flow control for Station/Site

Assess Passenger Journey information

Monetize data

Adverstisement pricing adaptation

Tool for Security Officer

Customer testimony

Stephen Lau

Market Analysis & Planning, MTR HongKong

“Train Occupancy and Platform Crowding Analytics for MTR [Naia] brings us many useful train service information, which supports us in performance monitoring and service planning for our expanding network.”

Key figures

Millions commuters handled per day

Lines

Stations

250

Plateforms

20h

Per day

100+

Million input data everyday

95%

Proven accuracy rate

Complementary information

[External]_NAIA_Whitepaper.pdf

NAIA_Passenger_Flow_Analytics_Leaflet_August_2020.pdf

Naia

Naia

Benefits

Increase stream of revenues

Increase fare collection revenue

Discover passengers' behaviour

Eliminate costly human investigations

Features

Prediction of Passenger Flow

Passenger Flow control for Station/Site

Assess Passenger Journey information

Monetize data

Adverstisement pricing adaptation

Tool for Security Officer

Prediction of Passenger Flow

Passenger Flow control for Station/Site

Assess Passenger Journey information

Monetize data

Adverstisement pricing adaptation

Tool for Security Officer

Customer testimony

Stephen Lau

Key figures

Millions commuters handled per day

Lines

Stations

Plateforms

Per day

Million input data everyday

Proven accuracy rate

Complementary information

About us

Thales

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